NEW YORK CITY, NY – ClubCrown by VIVE – U.S Women’s Open Player Amy Meier sports ClubCrown wrap at Sebonack Golf Club in Southampton, N.Y.

“Amy is an incredible player with a very bright future in professional golf”, said Andrew Glaser, CEO of ClubCrown. “We are thrilled that she had ClubCrowns on her driver, woods and hybrid for our nations championship. Her driving performance was magnificent hitting over 90% of fairways over 4 days. Other professionals who saw Amy’s clubs all had strongly positive reactions and we expect to see more elite players sporting ClubCrowns in the near future.”

About ClubCrown by VIVE
ClubCrown manufactures high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids. The New York-based company teaches retailers its patented 10-minute installation process. Consumers bring their clubs to ClubCrown’s retail partners, to have the product installed. The films are available in hundreds of designs, colors, patterns, universities and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples and peeling. They add roughly one swing weight and are removable. Plus, they conform with USGA rules and conform to the Rules of Golf.

ClubCrown officially launched its product at Roger Dunn Santa Ana in July of 2012. The product is now being rolled out across the U.S. and internationally.

All designs are available at www.ClubCrown.com

Contact:
Mary Beth Lacy
Email: mb@mblacy.com
Phone: (760) 346-6942

http://golivegolf.com/clubcrown-wrap-used-by-u-s-womens-open-qualifier-amy-meier/

After an illustrious career on Wall Street, ClubCrown CEO Andrew Glaser speaks of his journey in creating the product revolutionizing the golf industry.

You can also view the video on CNBC’s website Here

CEO Commentary 1-2013

By Andrew Glaser

Over the past 30 years, the golf industry has undergone a massive upgrade and replacement cycle in woods.  As long as golf equipment noticeably and materially improved, the replacement cycle continued.  The sober reality is that the golf equipment manufacturers have maxed out the product within USGA and R&A limits and this replacement cycle is over.  The consequences of this could vastly change the golf business landscape in a matter of a few years.

Over the 30 year period starting in 1979,  three major innovations significantly improved wood performance.  First, TaylorMade introduced the first steel wood, creating a wood to steel cycle.  Next, Callaway launched the first larger format head with the 1991 Big Bertha.  This innovation accelerated the wood to steel cycle and also replaced smaller steel heads from the 1980’s.  The third major innovation was titanium and its ability to form even bigger heads. Unrestricted, the manufacturers could have easily continued to improve their products.  However, the USGA imposed a COR (trampoline effect) limit in 1998 and limited heads to 460cc in 2004, effectively stunting innovation.

While those in the R&D departments of club manufacturers will only admit in close company that drivers have been maxed out, there are those who surprisingly have gone on record saying as much.  In Callaway’s Q4 2012 earnings conference call held in January 2013 CEO Chip Brewer said “we ran into our limit on COR in size in drivers so the two big trends that you saw driving some driver innovation and – replacement cycle out there was the size of the driver and the COR of the driver and they’re maxed out now in size and COR…”  Other reputable sources have said that COR has been maxed out for 6 years already but the consumer is just now catching on.

In its current dynamic, the golf equipment industry has a variety of competitors and there is no major disruptive technology on the horizon.  These dynamics have been exhibited in other industries, most recently in televisions over the past 10 years, providing a telling case study for the golf industry.

Flat panel TVs dropped to an affordable price around 2004 kicking off a massive US TV industry replacement cycle.  Users replaced their tube TVs, starting with their living room TV.  This replacement cycle took about 5 years.  Given the significant percentage of profits that TVs represent for Best Buy, a long term BBY stock chart is a good barometer for what happened during and after the replacement cycle.

 

 

DisplaySearch, the premier TV research firm, noted that “global demand for LCD TVs declined 18% Y/Y in developed regions in 2012…”  At the same time, it is an indisputable fact that TVs made today are BETTER than those made in 2007 and 2008.  New TVs are smart TVs, integrated with Netflix and the internet.  They are thinner, more energy efficient, better color, and they even offer a 3D experience!  Yet people are not buying them.  For a consumer to open their wallet and buy a new TV, the TV must be BETTER ENOUGH.

Best Buy mentioned in their 2012 annual report that they “experienced a decrease in television revenue due primarily to a decrease in average selling price from an increased sales mix of small and mid-sized televisions.”  Consumers are not replacing their living room TV.  They are just upgrading the other TVs throughout the house.  These are smaller TVs with a lower margin and dollars per unit.

With technology maxed out in drivers (large TVs), equipment manufacturers have turned their marketing to smaller drivers, aka fairway woods and hybrids (small TVs).  Chip Brewer, in the same call noted that “high COR, or spring-like effect fairway woods were the story of the year in 2012” and he goes on to say that Callaway’s 2013 “fairway Wood is at the legal limit…”  History truly does repeat itself!

This analysis is not to say that no one will ever buy a new driver or fairway wood, but it is highly conceivable that if the golf industry follows similar patterns to other industry replacement cycles, sales and units of drivers and woods could decline materially.  How much they will decline is very hard to determine but here is one last thought on the potential amplitude of the decline.

At the 2013 Memorial Tournament, Jack Nicklaus was asked about a persimmon 3-wood he kept in his bag for a long time.  Jack said he used the same 3 wood from at least 1965 until he switched to a metal wood in the 1980’s.  Do you know a single person who still carries their same 3 wood from 15+ years ago?  Clearly replacements cycles in golf did compress and the industry should be exceedingly concerned that they could revert to 1960’s and 70’s levels.  If driver replacement cycles go from 3 years to 5 years, for example, total sales will drop 40%.  The implications will be dire, especially for those manufacturers and retailers who prefer to keep their heads in the sand.

ClubCrown Receives Highest Media Honors at 2013 PGA Show

New York, New York – January 29, 2013 – ClubCrown by VIVE announced today that they have received distinguished honors from a number of major media outlets, including golfdigest.com and golf.com following the 60th PGA Merchandise Show, Jan. 24-26, 2013, in Orlando, Fl.  Golfdigest.com named ClubCrown as a “Best in Show” recipient and Golf.com named ClubCrown to its list of “Hot Products.”

“We are thrilled to be honored by many of the most prestigious media outlets in golf.  The reaction to the product has been overwhelmingly positive as we added approximately 200 new accounts at the show. Consumers are very excited for us to bring ClubCrown to their area and we look forward to being able to fulfill the strong demand for our product” said ClubCrown Founder and CEO, Andrew Glaser.

At the show, ClubCrown demonstrated the patented 10-minute installation process every hour, on the hour, for buyers and consumers to view.  Each demonstration ended with the 40+ person crowd amazed and often applauding.  For the 12:00pm demonstration on Saturday, Jan. 26th, PGA Professional Kyle Thompson made a surprise appearance at the ClubCrown booth and requested a skull diamond ClubCrown to be installed on his driver.

GolfDigest.com Link:
http://www.golfdigest.com/golf-equipment/2013-01/photos-best-of-the-pga-show?slide=2#slide=2

Golf.com Link:
http://www.golf.com/photos/new-products-2013-pga-merchandise-show/clubcrown

Nicklaus’ scouting report on Merion: Don’t hold backJeff Rude’s “Hate To Be Rude” column appears on Golfweek.com on Wednesday. Per custom, host Jack Nicklaus grabbed a microphone on Memorial Tournament eve and waxed extensively on topics past, present and future. This annual “World According to Jack” address is among the most interesting staples in golf, because of what is being said and who is weighing in.

Embedly Powered

 

ClubCrown manufactures high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids. The New York-based company teaches retailers its patented 10-minute installation process. Consumers bring their clubs to ClubCrown's retail partners, to have the product installed. The films are available in hundreds of designs, colors, patterns, universities and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples and peeling. They add roughly one swing weight and are removable. Plus, they conform with USGA rules and conform to the Rules of Golf. For more information, visit www.clubcrown.com.

Father’s Day Gift Guide 2013 – PGA.com Galleries.

ClubCrown manufactures high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids. The New York-based company teaches retailers its patented 10-minute installation process. Consumers bring their clubs to ClubCrown’s retail partners, to have the product installed.

The films are available in hundreds of designs, colors, patterns, universities and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples and peeling. They add roughly one swing weight and are removable. Plus, they conform with USGA rules and conform to the Rules of Golf. For more information, visit www.clubcrown.com.

ClubCrown By VIVE Signs Military Licensing Agreements

This allows customers to personalize clubheads with ClubCrown wraps for the U.S. Army, Navy, Air Force and Marines
-Press Release, New York, N.Y.

With American pride, ClubCrown by VIVE has officially signed licensing agreements with four United States military branches. This allows customers to personalize driver, fairway wood and hybrid clubheads with ClubCrown wraps for the U.S. Army, Navy, Air Force and Marines.

armyair forcemarinesnavy

“ClubCrown is honored to be associated with the U.S. Armed Forces,” says Andrew Glaser, Founder and CEO of the company. “Active and retired members love both their country and affiliation. ClubCrown gives these heroes the ability to represent that connection while they’re safe on U.S. soil playing golf, one of the world’s most fulfilling games.”

Passionate members of the U.S. Marine Corps love their Eagle, Globe and Anchor, and for the first time ever, can have it professionally installed on their golf clubs. Likewise, U.S. Army, Air Force and Navy active service men, women and veterans, now have the ability to represent their affiliation on their clubs, every time they tee it up, with beautiful military logos and patterns.

ClubCrowns debuted at the 2013 PGA Merchandise Show, and represent an innovative and exciting way to personalize and improve the look and style of any driver, fairway wood or hybrid. Installed on the clubhead’s crown, it offers military members a chance to show off their patriotism, at a reasonable price. The ClubCrown is unprecedented and fits in seamlessly among the latest and growing trend of golfers personalizing their golf equipment. The finished quality of the installed adhesive is exceptional, and makes the club look as if it was painted by the manufacturer. It also can make the club look brand new, regardless of its physical condition.

ClubCrown teaches retailers how to use their simple tools and patented installation process, to install a ClubCrown in 10 minutes. The product has essentially the same high durability properties as the original club finish, and won’t bubble, ripple or peel. It’s removable by the consumer, and conforms with USGA Rules and the Rules of Golf.

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About ClubCrown by VIVE

ClubCrown manufactures high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids. The New York-based company teaches retailers its patented 10-minute installation process. Consumers bring their clubs to ClubCrown’s retail partners, to have the product installed. The films are available in hundreds of designs, colors, patterns, universities and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples and peeling. They add roughly one swing weight and are removable. Plus, they conform with USGA rules and conform to the Rules of Golf.

ClubCrown officially launched its product at Roger Dunn Santa Ana in July of 2012. The product is now being rolled out across the U.S. and internationally.
All designs are available at www.ClubCrown.com

For more information contact Mary Beth Lacy at:
Email: mb@mblacy.com
Phone: (760) 346-6942

ClubCrown Receives Highest Media Honors at 2013 PGA Show

New York, New York – January 29, 2013 – ClubCrown by VIVE announced today that they have received distinguished honors from a number of major media outlets, including golfdigest.com and golf.com following the 60th PGA Merchandise Show, Jan. 24-26, 2013, in Orlando, Fl.  Golfdigest.com named ClubCrown as a “Best in Show” recipient and Golf.com named ClubCrown to its list of “Hot Products.”

“We are thrilled to be honored by many of the most prestigious media outlets in golf.  The reaction to the product has been overwhelmingly positive as we added approximately 200 new accounts at the show. Consumers are very excited for us to bring ClubCrown to their area and we look forward to being able to fulfill the strong demand for our product” said ClubCrown Founder and CEO, Andrew Glaser.

At the show, ClubCrown demonstrated the patented 10-minute installation process every hour, on the hour, for buyers and consumers to view.  Each demonstration ended with the 40+ person crowd amazed and often applauding.  For the 12:00pm demonstration on Saturday, Jan. 26th, PGA Professional Kyle Thompson made a surprise appearance at the ClubCrown booth and requested a skull diamond ClubCrown to be installed on his driver.

GolfDigest.com Link: http://www.golfdigest.com/golf-equipment/2013-01/photos-best-of-the-pga-show?slide=2#slide=2

Golf.com Link: http://www.golf.com/photos/new-products-2013-pga-merchandise-show/clubcrown

About ClubCrown

ClubCrown manufactures high-tech films that are professionally installed on the crowns of drivers, fairway woods and hybrids.  ClubCrown teaches retailers their patented 10-minute installation process. Consumers bring their clubs to ClubCrown’s retail partners to have the product installed.  The films are available in hundreds of designs, colors, patterns, universities, and logos. ClubCrowns are extremely durable and are highly resistant to bubbles, ripples, and peeling. ClubCrowns add roughly one swing weight and are removable. They conform with USGA rules and conform to the Rules of Golf.

ClubCrown officially launched its product at Roger Dunn Santa Ana in July of 2012.  Within 3 months ClubCrown opened accounts with most of the major retailers across Southern California.  The product is now being rolled out across the U.S. and internationally.

All designs are available at www.ClubCrown.com.

 

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Press Contact:
Brendan Doyle
Marketing@ClubCrown.com
(646) 402-5822

ClubCrown Signs License Agreement with USC

New York, New York – October 25, 2012 – ClubCrown by Vive today announced they have signed a license agreement with the University of Southern California. ClubCrown by Vive will be selling USC product both on their website and at 12 retail locations in Southern California.

As part of the license agreement, ClubCrown by Vive will be selling USC product at the three remaining home football games against Oregon, Arizona State, and Notre Dame. “Attaining the USC license agreement is a great first step for us in our expansion into licensed product. More importantly, we are proud to give USC fans the opportunity to represent their university on the golf course” stated ClubCrown Founder and CEO, Andrew Glaser.  In addition, ClubCrown by Vive will be selling USC ClubCrowns at 4 basketball home games.

USC designs, along with hundred of other designs, are available at www.ClubCrown.com.

About ClubCrown

ClubCrown by VIVE designs high-tech films that are installed on the top of the crowns of golf drivers, woods or hybrids using a patented 10 minute process invented by ClubCrown Founder and CEO, Andrew Glaser.  The films are available in hundreds of designs.  ClubCrown officially launched its product at Roger Dunn Santa Ana in July of 2012.  Demand for the product skyrocketed out of the gate and ClubCrown expanded distribution rapidly.  Within 3 months ClubCrown has opened accounts with 12 major retailers across Southern California.  The product is now being rolled out across the US and the world.

 

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Press Contact:
Brendan Doyle
Brendan.doyle@clubcrown.com
(646) 402-5822